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Objective:

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As the voice of thousands of public sector workers, the PSA needed a digital presence that matched the power of their movement. Vara Corp handles their full digital marketing crafting campaigns that inform, mobilize, and unify their membership. From rapid-response messaging to content strategy, we keep their voice bold, clear, and connected.

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Results:

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• 300% increase in engagement across key social media platforms within the first six months

• Improved member communication, with faster turnaround on updates, announcements, and calls to action

• Stronger public presence during national events, labour issues, and negotiations

• Consistent brand voice established across all digital touchpoints, reinforcing trust and unity among members

• Higher participation in union campaigns and events due to timely, well-crafted digital messaging

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